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K Is For Keywords

K Is For Keywords

K is for "Keywords" K is for Keywords. AdWords can be expensive. You're paying for every click, regardless of intent. Pick a word or phrase that is competitive in your industry and you'll not only be battling for placement, but paying a premium to reach...

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J Is For JavaScript

J Is For JavaScript

J is for "JavaScript" J is for Javascript. Like HTML, we're getting into the nuts and bolts with this week's definition. Javascript is used on the back end of web sites to run complex programs and create interactive objects not achievable with standard...

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C is for Conversions

C is for Conversions

C is for "Conversions" C is for Conversions. The holy grail. Bottom-line results or as close as technology can get to it. Conversions are most broadly defined as "trackable actions after the click." Depending on the setup of the client's website, this can...

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U is for Unstructured Data

U is for Unstructured Data

U is for "Unstructured Data" U is for Unstructured Data. Many platforms use structured, or segmented data, to target. This groups projected targets into segments or clusters of related fields of data. Unstructured data keeps these points separate, which...

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E is for Event Targeting

E is for Event Targeting

E is for "Event Targeting" E is for Event Targeting. Event Targeting is a sub-tactic of GeoFencing in which we draw a temporary digital boundary around a venue or address to find location-based intent. We will typically pick up audience members during the...

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F is for Frequency Cap

F is for Frequency Cap

F is for "Frequency Cap" F is for Frequency Cap. Similar to Pacing, frequency capping is a way to control how many impressions a user will receive over a certain time frame. For example, a frequency cap of 4 impressions per 24 hours means that a single...

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G is for GeoFencing

G is for GeoFencing

G is for "Geofencing" G is for GeoFencing. Pixel problems? Heard it. Webmaster woes? Say no more. Search result reservations? Gimme that data! Technology changes every day, and every day, people are getting smarter and smarter on opening up ways to convert...

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H is for “HTML”

H is for “HTML”

What Is HTML? Hypertext Markup Language (HTML) is a programming language used by web developers to tell your web browser what the final product of a web page should look like to you. HTML itself consists purely of letters and symbols, but can be used to...

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