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Get a Better Return On Your Investment
“People do not care how much you know until they know how much you care.” – Teddy Roosevelt
Landmarks makes marketing work for you!
Landmarks is proud to work with local, regional, and national businesses in partnership to produce bottom line results with their marketing dollars. Nearly any type of business can benefit from Landmarks’ intent-based targeting and campaign management. With a retention rate of over 89%, the investment is clear: Landmarks is about giving you the results you want!
Landmarks Digital Shows New Facet of Geofencing to Jewelry Store
THE CHALLENGE.
With other marketing channels in place, Landmarks Digital was challenged to show the effectiveness of a single-tactic campaign and gather offline targets through Geofencing.
THE SOLUTION.
The advertiser identified the physical locations of several competitors and Landmarks built a geo-fence around each location to target competitors’ customers. With quick learning from the campaign launch, Landmarks and our multivariate algorithms optimized the campaign by fine-tuning impression delivery to locations that produced results. Providing the client with frequent reporting of individual locations creating recorded walk-ins allowed the Landmarks team to adjust the campaign focus on the fly and gave the client more control over their individual targeting tactics.
THE RESULTS!
With a strong Geofencing strategy and on-the-spot optimizations, Landmarks achieved a CTR of .16%, over 300 recorded geofencing conversions, and a Geo-Lift of 217%.
CAMPAIGN HIGHLIGHTS
Generated 300+ Walk-ins
Category: Jewelry/Retail
Campaign Length: 12 Months
Wine & Spirit Shop Serves Up Conversions
THE CHALLENGE.
Landmarks Digital was challenged with promoting a local wine & spirits shop to residents nearby who were likely to make a purchase in-store or attend an event held by the client.
THE SOLUTION.
Landmarks and the advertiser developed a comprehensive strategy of keyword search retargeting, site retargeting, mobile geo-optimization and geofencing. The team established keywords that were most likely to reach users likely to visit the retailer and drew geofences around stores and wine festivals to target individuals who visited those locations. After campaign launch, Landmarks and our multivariate algorithms worked to further optimize the campaign mid-flight by adding more relevant keywords and focusing creative on specific events being targeted through the campaign.
THE RESULTS!
Over the six month campaign duration, Landmarks was able to deliver a strong CTR of .12 and 129 geo-fenced walk-ins.
CAMPAIGN HIGHLIGHTS
Generated 129 Walk-ins
Category: Wine Shop
Campaign Length: 6 Months
Tutoring Franchise Schools the Competition with Landmarks Digital
THE CHALLENGE.
Without targeting students themselves, Landmarks Digital was challenged to find parents of a certain income level in very specific communities to deliver the client’s messaging to.
THE SOLUTION.
The Landmarks team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and site retargeting. With quick learning from the campaign launch, Landmarks and our multivariate algorithms were able to make mid-flight optimizations to improve performance, including fine-tuning keywords, adjusting creative mid-flight, and refining geographical targeting.
THE RESULTS!
Through multiple tactics and post-launch optimizations, Landmarks was able to achieve a CTR of .23% over the last 12 months of the campaign, exceeding the client’s goal.
CAMPAIGN HIGHLIGHTS
.23% CTR
Category: Tutoring/Education
Campaign Length: 12 Months
Restaurant Group Creates 510 Conversions
THE CHALLENGE.
A restaurant group was looking to promote lunch and dinner specials and drive online and in-person visits. After a successful initial campaign earlier in the year, the restaurant group trusted Landmarks to scale their services to three additional campaigns.
THE SOLUTION.
Landmarks and the restaurant group worked closely to establish and initial target set of locations and behavior triggers. Selecting nearby competitors as well as captive audiences, Landmarks used Geofencing technology to draw digital fences around these locations to serve the client’s message to users within those fences. The goals was to draw in new customers from those with behavior patterns that saw them go out to dine frequently as well as to serve ads to visitors who would have no means of making their own meals. This campaign would capture both walk-in traffic as well as those who visit the client’s website and made reservations online.
THE RESULTS!
Two months into the campaign, Landmarks has been able to deliver more than 500 conversions to the four locations, defined as the number of individuals who entered the geofences, were delivered an advertisement and then visited the advertiser’s restaurant or clicked on the reservation button.
CAMPAIGN HIGHLIGHTS
510 Online & Offline Conversions
Category: Restaurant
Campaign Time Frame: 2 Months
CAMPAIGN HIGHLIGHTS
0.15% CTR
Category: Assisted Living
Campaign Length: 6 Months
Assisted Living Company Recruits New Employees
THE CHALLENGE.
An assisted living company was looking to recruit healthcare staff for several regional locations. They enlisted the help of Landmarks to more precisely target their audience of commuters and those already employed in the field who were looking to change jobs within a specific geographic area. The advertiser’s goal was to achieve a CTR higher than the industry average of .06%.
THE SOLUTION.
The Landmarks team developed a comprehensive geo—targeted strategy of search retargeting at the keyword level, category contextual targeting and site retargeting. With quick learning from the campaign launch, the Landmarks team was able to increase and optimize the keywords, adjust category contextualization and precisely target audiences across desktop and mobile platforms. As a fully programmatic campaign, Landmarks was able to shift budget mid-flight and focus spend where it was most effective; therefore, saving money and increasing performance.
THE RESULTS!
Through multiple tactics and optimizations, Landmarks delivered a CTR of .15%, more than doubling the industry average and the client’s goal.
Local Restaurant Gets Massive Results with Geofencing
THE CHALLENGE.
A local pub was looking to promote a variety of specials and drive in-person/walk-in traffic. They enlisted the help of Landmarks to utilize geofencing with conversion zones technology to more precisely reach their target audience and to measure and report on online-to-offline conversions.
THE SOLUTION.
Landmarks and the client developed a strategy of geofencing with conversion zones and site retargeting to effectively reach their target market of nearby users with high loyalty potential. Landmarks worked with the client to select several likely locations to reach users and then built a conversion zone around the client’s restaurant to measure users who were served and ad and then visited the restaurant. After launch, Landmarks and our multivariate algorithms worked to optimize the campaign midflight including updating the frequency cap, adjusting dayparting to ensure timely delivery, and swapping creative to align with promotional periods.
THE RESULTS!
Over the six-month campaign, Landmarks was able to deliver more than 600 geofence conversions, defined as the number of individuals who entered the geofence, were delivered an ad and then visited the client’s restaurant. Additionally, the campaign achieved a high Click-Thru-Rate (CTR) of 0.19%.
CAMPAIGN HIGHLIGHTS
625 Geofence Conversions
Category: Restaurant
Campaign Length: 6 Months
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