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Dan’s Definitions: P is for Pixel

Dan’s Definitions: P is for Pixel

BLOG P is for Pixel! The IAB defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or...

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What is Programmatic Advertising?

What is Programmatic Advertising?

BLOG Understanding Programmatic Advertising At it's core, programmatic simply means "automated by a computer (program)." An irrigation system that is scheduled to water the lawn at 6 a.m. is programmatic. A DVR set to record The Big Bang Theory is...

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Conversion Pixels Explained

Conversion Pixels Explained

BLOG Conversion Pixels Explained What is a conversion pixel or what is also known as a tracking pixel? This new term for digital marketing seems to be all the buzz lately because it's so effective at targeting consumers. Why? Because it allows you to show...

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Digital Marketing Glossary

Digital Marketing Glossary

BLOG Digital Marketing Glossary Understanding digital marketing can sometimes be confusing. Does it only include social media? What is the purpose of a website? Can digital also be considered advertising? When you don't know where to start, sometimes a few...

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A Thanksgiving Wish…

A Thanksgiving Wish…

BLOG Our Thanksgiving Wish for you... With each passing Thanksgiving we give thanks to all the people we get to work with: our clients, our contacts, our community, our advisors and our staff here at Landmarks. The blessings of being able to say we are...

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