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Dan’s Definitions: C is for Conversions

Dan’s Definitions: C is for Conversions

C is for "Conversions" C is for Conversions. The holy grail. Bottom-line results or as close as technology can get to it. Conversions are most broadly defined as "trackable actions after the click." Depending on the setup of the client's website, this can...

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Dan’s Definitions: E is for Event Targeting

Dan’s Definitions: E is for Event Targeting

E is for "Event Targeting" E is for Event Targeting. Event Targeting is a sub-tactic of GeoFencing in which we draw a temporary digital boundary around a venue or address to find location-based intent. We will typically pick up audience members during the...

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Dan’s Definitions: F is for Frequency Cap

Dan’s Definitions: F is for Frequency Cap

F is for "Frequency Cap" F is for Frequency Cap. Similar to Pacing, frequency capping is a way to control how many impressions a user will receive over a certain time frame. For example, a frequency cap of 4 impressions per 24 hours means that a single...

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Dan’s Definitions: G is for Geofencing

Dan’s Definitions: G is for Geofencing

G is for "Geofencing" G is for GeoFencing. Pixel problems? Heard it. Webmaster woes? Say no more. Search result reservations? Gimme that data! Technology changes every day, and every day, people are getting smarter and smarter on opening up ways to convert...

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Dan’s Definitions: What is HTML?

Dan’s Definitions: What is HTML?

What Is HTML? Hypertext Markup Language (HTML) is a programming language used by web developers to tell your web browser what the final product of a web page should look like to you. HTML itself consists purely of letters and symbols, but can be used to...

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Dan’s Definitions: I is for Impressions

Dan’s Definitions: I is for Impressions

I is for "Impressions" I is for Impressions. Impressions are a fancy way of saying 'ads.' There's a few interesting nuances to our impressions versus traditional media's, however: Unlike a billboard or a print ad, which exists and waits to be seen by...

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