What Do Programmatic Ads Look Like? One of the most common questions we get when people first learn about programmatic, intent-based advertising is that they are curious - what will my ads look like? A fair question! Since our clients vary and there are thousands of...

What Is 1st Party Data? This article is going to outline for you how 1st party data is used for programmatic advertising. There is a lot of jargon in the world of marketing and advertising so I'm going to spend this article talking about what 1st party data is and how...

Programmatic Vs. PPC Advertising It isn't always clear what the real differences are between two things - which is why we are taking the time today to share with you a clearly articulated and organized way of looking at and comparing programmatic advertising verses...

As an insurance agent it takes constant promotion to keep building your client base. To keep new clients coming in and also to improve your business and your career. We’re here to help provide great ideas and tips to boost your marketing efforts. Here are our top ways...

We talk a lot about unstructured data on here at Landmarks Digital – specifically the benefits it offers over pre-packaged data segments. Hopefully you know the drill by now; segments group users together based on a previous action, even though that action may not...

Email marketing still matters for many businesses. It's not a medium that is going away anytime soon. In an effort to help you get the most of our your email marketing and of course save you some time and money (something we all could use!) We've compiled an enormous...

Having a digital marketing plan is hands-down one of the things you MUST use in your business. If you haven't implemented one yet, I would encourage you to check out these plans and start building yours today. Three Reasons You Need A Digital Marketing Plan:...