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“People do not care how much you know until they know how much you care.” – Teddy Roosevelt
Landmarks makes marketing work for you!
Landmarks is proud to work with local, regional and national businesses in partnership to produce bottom line results with their marketing dollars. Nearly any type of business can benefit from Landmarks’s intent-based targeting and campaign management. With a retention rate of over 90%, the investment is clear: Landmarks is about giving you the results you want!
Restaurant Group Creates 510 Conversions
A restaurant group was looking to promote lunch and dinner specials and drive online and in-person visits. After a successful initial campaign earlier in the year, the restaurant group trusted Landmarks to scale their services to three additional campaigns.
Landmarks and the restaurant group worked closely to establish and initial target set of locations and behavior triggers. Selecting nearby competitors as well as captive audiences, Landmarks used GeoFencing technology to draw digital fences around these locations to serve the client’s message to users within those fences. The goals was to draw in new customers from those with behavior patterns that saw them go out to dine frequently as well as to serve ads to visitors who would have no means of making their own meals. This campaign would capture both walk-in traffic as well as those who visit the client’s website and made reservations online.
Over two months into the campaign, Landmarks was able to deliver more than 500 conversions to the four locations, defined as the number of individuals who entered the geofences, were delivered an advertisement and then visited the advertiser’s restaurant or clicked on the reservation button.
510 Online & Offline Conversions
Campaign Length: 2 Months
Category: Assisted Living
Campaign Length: 3 Months
Assisted Living Company Recruits New Employees
An assisted living company was looking to recruit healthcare staff for several regional locations. They enlisted the help of Landmarks to more precisely target their audience of commuters and those already employed in the field who were looking to change jobs within a specific geographic area. The advertiser’s goal was to achieve a CTR higher than the industry average of .08-.1%.
The Landmarks team developed a comprehensive geo—targeted strategy of search retargeting at the keyword level, category contextual targeting and site retargeting. With quick learning from the campaign launch, the Landmarks team was able to increase and optimize the keywords, adjust category contextualization and precisely target audiences across desktop and mobile platforms. As a fully programmatic campaign, Landmarks was able to shift budget mid-flight and focus spend where it was most effective; therefore, saving money and increasing performance.
Through multiple tactics and optimizations, Landmarks delivered a CTR of .15%, nearly doubling the industry average and the client’s goal.
Local Restaurant Gets Massive Results with GeoFencing
A local pub was looking to promote a variety of specials and drive in-person/walk-in traffic. They enlisted the help of Landmarks to utilize geofencing with conversion zones technology to more precisely reach their target audience and to measure and report on online-to-offline conversions.
Landmarks and the client developed a strategy of geofencing with conversion zones and site retargeting to effectively reach their target market of nearby users with high loyalty potential. Landmarks worked with the client to select several likely locations to reach users and then built a conversion zone around the client’s restaurant to measure users who were served and ad and then visited the restaurant. After launch, Landmarks and our multivariate algorithms worked to optimize the campaign midflight including updating the frequency cap, adjusting dayparting to ensure timely delivery, and swapping creative to align with promotional periods.
Over the six-month campaign, Landmarks was able to deliver more than 600 geofence conversions, defined as the number of individuals who entered the geofence, were delivered an ad and then visited the client’s restaurant. Additionally, the campaign achieved a high Click-Thru-Rate (CTR) of 0.19%.
625 GeoFence Conversions
Campaign Length: 6 Months