C is for “Conversions”
C is for Conversions. The holy grail. Bottom-line results or as close as technology can get to it. Conversions are most broadly defined as “trackable actions after the click.”
Depending on the setup of the client’s website, this can be anything from an eCommerce sale, a form submission for leads, a ‘click-to-call-now’ button press, physical walk-in, and more. From conversions, and with additional data from the client like close rate, average lifetime value of a new customer, and frequency of repeat business, we can combine those post-conversion variables into an expected ROI for the client – at least for the tangible benefits of programmatic marketing (more on that another time).
Learn More About Conversions
What Is A Conversion?
A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion…READ MORE.
In Google AdWords, there are types of conversions measured by AdWords as well as e-Commerce conversions. When you set up Conversion Tracking, you can see AdWords metrics for each…READ MORE.
Increase Your Conversion Rate
Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether that’s filling out a form…READ MORE.