E is for “Event Targeting”
E is for Event Targeting. Event Targeting is a sub-tactic of GeoFencing in which we draw a temporary digital boundary around a venue or address to find location-based intent.
We will typically pick up audience members during the event (platform ratios range from 5-25% based on venue GPS reception parameters and number of people with active devices). Just like with GeoFencing, we will pick those deviceIDs up, and over the next 30 days or so, deliver targeted ads as those previous attendees go about their normal lives, making the targeting seamless for the user, and extending event presence for the client.
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Event Targeting Strategies
Today, two-thirds of the world’s population is connected by mobile devices. According to a BIA/Kelsey study, $17.1 billion was spent on location-based mobile advertising in 2017, and that number is predicted to increase to $38.7 billion in 2022. Money talks, and it seems to be saying that location-based marketing will only get more…READ MORE.
Why Use Event Targeting
Imagine you want to set up a sales booth at a home show or sponsor the local sports team with arena signage. It’s a great way to get in front of a specific audience and connect your name with other recognizable brands. But when the audience leaves the home show or event, will they remember they saw you? What if you didn’t have enough …READ MORE.
Live Event Targeting 101
As is the case with retailers, event marketers must prioritize location. Location targeting has the unique ability to precisely pinpoint consumers in the physical world, allowing brands to serve them ads when the time is right. What’s more, serving ads for trade shows and other events in real-time while attendees are nearby enables…READ MORE.