G is for “Geofencing”
G is for GeoFencing. Pixel problems? Heard it. Webmaster woes? Say no more. Search result reservations? Gimme that data! Technology changes every day, and every day, people are getting smarter and smarter on opening up ways to convert online for their users. Which is good on them! When we want to bypass the many variables that can hinder our online conversion tracking, there’s one super solution – GeoFencing.
GeoFencing works by taking a single address and drawing a digital border around it. We then look for devices that break that target fence and put them into our delivery pool. Over the next 30 days or so, we’ll deliver impressions to a selection of users in that pool through our GeoFencing tactic line. One of our key differentiators is that we then match that target fence with a conversion fence around the client’s brick and mortar, to track users who were targeted, delivered impressions, and then appeared within our conversion zone to record offline conversions, as opposed to reservation/form fill/phone call online conversions.
GeoFencing lets us get our message out, drive traffic to the client’s website with clicks, and then track, down to each individual GeoFence, how many users actually made it into our client’s store or showroom. It’s not perfect, but no technology solution is (hence that’s why there’s so many of them out there). GeoFencing is one of our most reliable ways to record the bottom line opportunities for the client to close a sale. So unless your client is online-only (no showroom), has restrictions on targeting (check our our pinned #ops channel message on Slack) or is in the middle of nowhere, make sure you stress the benefits of seeing the physical fruits of your client’s advertising labors with GeoFencing.
Learn More About Geofencing
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when…READ MORE.
What Is Geofencing Marketing?
The targeted users participate in location targeting when they use applications or programs where they are prompted to enter their location or allow a web service to access their location. Geofencing ad campaigns are ideal to find consumers based on exact locations and serve “hyper-local”…READ MORE.
Power Of Using Geofencing
Advances in technologies like GPS and RFID are enabling a new wave of digital marketing campaigns based on geography. Given that nearly half of marketers are using location data to make appropriate offers to customers, it’s safe to say that geofencing marketing is only going to grow…READ MORE.