I is for “Impressions”
I is for Impressions. Impressions are a fancy way of saying ‘ads.’ There’s a few interesting nuances to our impressions versus traditional media’s, however:
Unlike a billboard or a print ad, which exists and waits to be seen by someone, our impressions gestate in the ad server and are not ‘born’ until a user with intent pulls up a web page or app where that impressions can be delivered.
So in order for our impressions to exist in the real, non-digital world, they have to be called into being by end-users, who essentially create them out of thin air (or digital code). This makes them so much more efficient to the client as instead of renting space and having that space wasted by non-interested viewers or even no viewers at all, these impressions are created and delivered, on demand, to users who have displayed prior interest in what those impressions might say.
Learn More About Impressions
Understanding Impressions In Digital Marketing
Digital marketing has made impression tracking significantly more quantitative than offline advertising. For example, a billboard owner has no concrete way of estimating the number of impressions his platform grants advertisers. Impression-based online campaigns, on the other hand…READ MORE.
Reach Vs. Impressions: What Is The Difference?
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece…READ MORE.
Understanding How To Calculate Your Impressions ROI
Even with the most important digital marketing math formulas on this page, you don’t need advanced math skills to use them. Most of the time, these metrics will be calculated for you by various analytic programs and software services. For online advertising and analytics for your own website, you’ll…READ MORE.