intent based marketing
What is Intent Based Marketing?
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock
Intent Based Marketing
What is intent based marketing? Intent-based marketing defines who is browsing for your products and services. Using unstructured data, Landmarks searches the billions of internet transactions daily to find who is looking for only your type of service and delivers your ad to those people. Whether using keywords that identify your products or competitor’s products or contextual sites people are browsing, intent-based marketing ensures that only people interested in your products are served your ads.