K is for “Keywords”
K is for Keywords.
AdWords can be expensive. You’re paying for every click, regardless of intent. Pick a word or phrase that is competitive in your industry and you’ll not only be battling for placement, but paying a premium to reach the right person on a website they’ll only be on for 6-10 seconds. The reach is incredible, but are there more efficient ways to display ads to people using and searching for things online?
You betcha! Landmarks Digital’s Keyword/Search tactic takes those same keywords, and instead of charging you each time someone uses them to display a single ad, will now follow that person around with persistent advertising throughout their browsing journey. By looking for previously-used search terms on a users device, as well as the incredible amount of unstructured data received from sites with search fields in them, we can find your client’s keyword user wherever they may be. Keyword/Search is absolutely one of our most reliable, efficient, and customizable ways to find the right targets, pair that with a properly built website to optimize conversions and you have a winning campaign!
Learn More About Keywords
Choose The Right Keywords
Keywords are words and phrases that identify what people are searching for AND words and phrases that describe the topics you write about; this tactic is important for SEO and advertising…READ MORE.
Keyword Research Basics
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products and provides you with specific search data and results…READ MORE.
How To Do Keyword Research
Keyword research is how you uncover those keywords — making it an essential first step in your strategy. It isn’t just about showing up in search results — it’s about showing up for the right keywords…READ MORE.