N is for “Native Advertising”
N is for Native Advertising.
Native advertising is a way to programmatically place content on a publisher’s (the page owner’s) website in a way that mirrors the native content already in place. If a page displays news articles with an image and snippet of that article’s text as a preview, we can place an advertiser’s message next to it in the same format. We’re able to do this by submitting all the separate elements of an ad – i.e. image, copy, headline – separately, and then instead of serving the user a single pre-created ad, the site will assemble our elements to mirror the specifications of content on the page.
Native advertising is a way to create ad space and display those ads without looking like an ad itself. Some users will subconsciously avoid ads themselves, and Native Advertising is a way to reach audiences that might not otherwise notice standards ad space.
Learn More About Native Advertising
What Is Native Advertising?
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content…READ MORE.
Native Advertising Examples
Given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising…READ MORE.
More About Native Advertising
Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer…READ MORE.