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Programmatic Advertising

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

Programmatic Advertising

Programmatic advertising is the future of advertising. Learn more about this exciting new form of advertising and why most experts expect national display-ad spending to exceed $27 billion. More than 72% will come from programmatic.

At it’s core, programmatic simply means “automated by a computer (program).” An irrigation system that is scheduled to water the lawn at 6 a.m. is programmatic. A DVR set to record The Big Bang Theory is programmatic. Even having a contact programmed into your phone is programmatic. All of these things automate a manual process using computer programming. For our purposes, programmatic media typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. Programmatic media uses machines to buy ads, basically.*

Efficiency in media buying and creative execution are increased using software and automation. Programmatic can handle both the routine (placing an order) and the complex (bidding on a user in less then a handful of milliseconds) allowing for advertisers to take advantage of a range of tactics. Programmatic advertising makes ad inventory and consumer data available for sale in exchanges to publishers while allowing advertisers to buy highly-targeted ad impressions efficiently using software. Programmatic makes it possible for the customization of audiences.

 

* Source: Digiday, WTF is Programmatic Advertising

Don’t Take Our Word, See What Other Say!

What is Programmatic Advertising & Media Buying?  Over half of display ads are now being bought programmatically in the US, but ad tech seems bent on making it hard to explain. Here’s a look at what programmatic is and why it’s growing in clear terms… continue reading

WTF is Programmatic Advertising? Programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible. Humans get sick, need to sleep and come to work hungover… continue reading

Programmatic for Dummies. You know that it’s really important, and that it uses computers. That young, ad tech-obsessed guy at your office talks about it incessantly, throwing around acronyms and speaking of the dire need to plug into multiple platforms. You’re pretty sure that robots might be involved… continue reading

 

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