What Is The Difference Between Lead Generation, a Lead Magnet and Lead Nurturing?

These three marketing terms are not the same thing but all play a vital and important part in marketing. To understand the differences between these, it’s as simple as defining what they are.

Understanding Lead Generation: Lead generation is exactly what it sounds like – it is the process of how a business generates leads or how to grab the attention of a customer.

Understanding Lead Magnets: A lead magnet is a small giveaway, free ebook, guide, etc. that a business offers to customers in exchange for their email or other contact information. A lead magnet is a tool that helps a business capture potential customers so they can be retargeted and continue to be marketed to.

Understanding Lead Nurturing: Once a potential lead becomes a lead, you will need to nurture them until they become a customer. Typically businesses nurture their leads through a sales funnel. Lead nurturing can be in the form of sending emails, retargeting them on social media or actually calling a potential customer to follow up with them.

Learn More About Generation, Magnets & Nurturing

Lead Generation 101

Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads…READ MORE.

Lead Magnet Tactics

Lead magnets are one of the best ways to increase subscribers. If you don’t have a lead magnet or you don’t…READ MORE.


Lead Nurturing Strategies

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel…READ MORE.

Have Questions About Learning More About Getting More Leads?

If you have a question about how this works and want to learn more about it, reach out and let us know. We’re here to help you succeed!