U is for “Unstructured Data”
U is for Unstructured Data. Many platforms use structured, or segmented data, to target. This groups projected targets into segments or clusters of related fields of data.
Unstructured data keeps these points separate, which allows algorithms more accuracy and granularity to target individual points of data. Unstructured data lets us target users by very specific data points, such as e-mail, tweets, electronic documents, video, audio files, web pages, and all of their associated metadata. As you can imagine, being able to read between the lines lets us find potential intent much more precisely than in grouped segments.
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Structured Vs. Unstructured Data
Data generated from social media apps are completely different from the data generated by point-of-sales or supply chain systems. Some data is structured, but…READ MORE.