U is for “Unstructured Data”

U is for Unstructured Data. Many platforms use structured, or segmented data, to target. This groups projected targets into segments or clusters of related fields of data.

Unstructured data keeps these points separate, which allows algorithms more accuracy and granularity to target individual points of data. Unstructured data lets us target users by very specific data points, such as e-mail, tweets, electronic documents, video, audio files, web pages, and all of their associated metadata. As you can imagine, being able to read between the lines lets us find potential intent much more precisely than in grouped segments.


Learn More About Unstructured Data

Structured Vs. Unstructured Data

Data generated from social media apps are completely different from the data generated by point-of-sales or supply chain systems. Some data is structured, but…READ MORE.

Understanding Big Data

For the analysis of data, it is important to understand that there are three common types of data structures: Unstructured Data, Structured Data and…READ MORE.

Unstructured Data 101

Unstructured data is approximately 80% of the data that organizations process daily. This primer covers what unstructured data is, why it enriches business data…READ MORE.

Have Questions About Using Unstructured Data?

If you have a question about how this works and want to learn more about it , reach out and let us know. We’re here to help you succeed!