R is for “Retargeting”

R is for Retargeting.
Retargeting is an essential element of programmatic display. Because display ads are inserted into natural website content, it usually takes a few impressions to create an action from the user, in this case a click. By retargeting, we follow that user across the web through their natural browsing habits, delivering enough impressions to create a subliminal effect of familiarity within them, and increasing our odds of delivering a user to the advertiser’s website. 
Retargeting can also be used as a tactic called Site Retargeting, which uses natural visitors to an advertiser’s website to build an audience. As with sales, your best customers are those who already know you, and Site Retargeting continues to drive users back to a website to create conversions.


Learn More About Retargeting


Retargeting Basics

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website…READ MORE.


Retargeting For Email Campaigns

In this guide, we’ll explain exactly what retargeting is and the (non-creepy) techniques you can use to push people through the purchasing process…READ MORE.

Behavioral Retargeting

Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which…READ MORE.

Have Questions About Retargeting?

If you have a question about how this works and want to learn more about it, reach out and let us know. We’re here to help you succeed!