What Is A/B Split Testing?

When running any type of advertisement, it’s best to do split testing. This means you will have 2 similar ads that are all running at the same time to see which performs best. You can run the same image and switch up the copy or vice versa. A/B split testing will help you better target your audience by showing you which advertisement people liked more. When you are finished with your split test you will be left with an ad that performs great and helps you capture those potential buyers!

This type of testing can be done with ads, email campaigns, social media posts, and more!


Learn More About A/B Split Testing:


A/B Testing Basics

If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior…READ MORE.


Split Testing Examples for 2020

Your website’s conversion funnel determines the fate of your business. Therefore every piece of content that reaches your users via your website must be optimized to its maximum potential…READ MORE.

Split Testing Explained

A/B testing (also known as bucket testing or split-run testing) is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B…READ MORE.

Have Questions About A/B Split Testing?

If you have a question about how this works and want to learn more about it, reach out and let us know. We’re here to help you succeed!