What Is Display Advertising?


Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. These ads are placed on relevant third-party websites in the form of banner, image and text ads. When you use display advertising it is pretty much a blanket term that includes every visual ad placed on a website, however, it can be divided into three basic categories:


    • Site placement advertising: In this type of display advertising the advertiser/marketer chooses the website they would like to run their display ads on.
    • Contextual advertising: In this type of display advertising networks place ads on relevant websites, for example showing an ad for dog food on a pet adoption website.
    • Remarketing: Remarketing (aka retargeting) display ads appear in front of users who have been on your website or post-click landing page but have left without completing the relevant conversion goal. (Instapage)

Most Commonly Use Display Ad Sizes:

Display Advertising Vs. Native Advertising

Native advertising is a way to programmatically place content on a publisher’s (the page owner’s) website in a way that mirrors the native content already in place. If a page displays news articles…READ MORE.

Display Advertising Tactics

Landmarks uses a variety of tactics with display advertising for you to get the greatest return on your investment, more customers and increased revenue which means success for your business…READ MORE.

Want More Information On Display Advertising ?

If you have a question about how this works and want to learn more about it, reach out and let us know. We’re here to help you succeed!