What Is Display Advertising?
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. These ads are placed on relevant third-party websites in the form of banner, image and text ads. When you use display advertising it is pretty much a blanket term that includes every visual ad placed on a website, however, it can be divided into three basic categories:
- Site placement advertising: In this type of display advertising the advertiser/marketer chooses the website they would like to run their display ads on.
- Contextual advertising: In this type of display advertising networks place ads on relevant websites, for example showing an ad for dog food on a pet adoption website.
- Remarketing: Remarketing (aka retargeting) display ads appear in front of users who have been on your website or post-click landing page but have left without completing the relevant conversion goal. (Instapage)
Most Commonly Use Display Ad Sizes:
Display Advertising Vs. Native Advertising
Native advertising is a way to programmatically place content on a publisher’s (the page owner’s) website in a way that mirrors the native content already in place. If a page displays news articles…READ MORE.
Display Advertising Tactics
Landmarks uses a variety of tactics with display advertising for you to get the greatest return on your investment, more customers and increased revenue which means success for your business…READ MORE.