What Is 1st Party Data?
What Is 1st Party Data? This article is going to outline for you how 1st party data is used for programmatic advertising. There is a lot of jargon in the world of marketing and advertising so I’m going to spend this article talking about what 1st party data is...
Programmatic Vs. PPC Advertising
Programmatic Vs. PPC Advertising It isn’t always clear what the real differences are between two things – which is why we are taking the time today to share with you a clearly articulated and organized way of looking at and comparing programmatic...
2020 Marketing Strategies for Insurance Agents
As an insurance agent it takes constant promotion to keep building your client base. To keep new clients coming in and also to improve your business and your career. We’re here to help provide great ideas and tips to boost your marketing efforts. Here are our top ways...
Using Dynamic Audiences
We talk a lot about unstructured data on here at Landmarks Digital – specifically the benefits it offers over pre-packaged data segments. Hopefully you know the drill by now; segments group users together based on a previous action, even though that action may not...