Dan’s Definitions: P is for Pixel

Dan’s Definitions: P is for Pixel

BLOG P is for Pixel! The IAB defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in...
What is Programmatic Advertising?

What is Programmatic Advertising?

BLOG Understanding Programmatic Advertising At it’s core, programmatic simply means “automated by a computer (program).” An irrigation system that is scheduled to water the lawn at 6 a.m. is programmatic. A DVR set to record The Big Bang Theory is...