What is Programmatic Advertising?
BLOG Understanding Programmatic Advertising At it’s core, programmatic simply means “automated by a computer (program).” An irrigation system that is scheduled to water the lawn at 6 a.m. is programmatic. A DVR set to record The Big Bang Theory is...
Conversion Pixels Explained
BLOG Conversion Pixels Explained What is a conversion pixel or what is also known as a tracking pixel? This new term for digital marketing seems to be all the buzz lately because it’s so effective at targeting consumers. Why? Because it allows you to show your...
Digital Marketing Glossary
BLOG Digital Marketing Glossary Understanding digital marketing can sometimes be confusing. Does it only include social media? What is the purpose of a website? Can digital also be considered advertising? When you don’t know where to start, sometimes a few...
5 Benefits of Building a Landing Page for Your Campaign
BLOG 5 Benefits of Building a Landing Page for Your Campaign Wondering how building a landing page can help you convert more leads and generate more revenue? Take a look at these 5 benefits and how they can improve your next marketing or advertising campaign. CONVERT...