H is for “HTML”

H is for “HTML”

Mar 5, 2020

What Is HTML? Hypertext Markup Language (HTML) is a programming language used by web developers to tell your web browser what the final product of a web page should look like to you. HTML itself consists purely of letters and symbols, but can be used to display...
Dan’s Definitions: I is for Impressions

Dan’s Definitions: I is for Impressions

Mar 3, 2020

I is for “Impressions” I is for Impressions. Impressions are a fancy way of saying ‘ads.’ There’s a few interesting nuances to our impressions versus traditional media’s, however: Unlike a billboard or a print ad, which exists and...
Dan’s Definitions: P is for Pixel

Dan’s Definitions: P is for Pixel

Jan 9, 2020

BLOG P is for Pixel! The IAB defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in...