What Is A/B Split Testing?

What Is A/B Split Testing?

May 7, 2020

What Is A/B Split Testing? When running any type of advertisement, it’s best to do split testing. This means you will have 2 similar ads that are all running at the same time to see which performs best. You can run the same image and switch up the copy or vice versa....
Reach vs Impressions: Why You Need to Know the Difference

Reach vs Impressions: Why You Need to Know the Difference

Apr 23, 2020

Reach vs Impressions: Why You Need to Know the Difference Regardless of the type of business you run, digital marketing can be highly effective when it comes to reaching out to your target market. Never before was it so easy to precisely target an audience without...
What is Search Engine Optimization?

What is Search Engine Optimization?

Apr 16, 2020

What Is Search Engine Optimization? Search engine optimization or SEO is the organic way to move your site up in search engine rankings. There are many moving parts to SEO such as selecting target keywords that you want a business to rank for, optimizing website pages...