BLOG P is for Pixel! The IAB defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in...
BLOG Conversion Pixels Explained What is a conversion pixel or what is also known as a tracking pixel? This new term for digital marketing seems to be all the buzz lately because it’s so effective at targeting consumers. Why? Because it allows you to show your...
