N Is For Native Advertising

N Is For Native Advertising

N is for “Native Advertising” N is for Native Advertising. Native advertising is a way to programmatically place content on a publisher’s (the page owner’s) website in a way that mirrors the native content already in place. If a page displays...
M Is for Mobile Device

M Is for Mobile Device

M is for “Mobile Device” M is for Mobile Device. 32 Million Impressions. 480 TRILLION pixels, at least. That’s the amount of mobile ad impressions delivered in the past 15 months by Landmarks Digital. That averages out to over 70,000 impressions PER...
Reach vs Impressions: Why You Need to Know the Difference

Reach vs Impressions: Why You Need to Know the Difference

Reach vs Impressions: Why You Need to Know the Difference Regardless of the type of business you run, digital marketing can be highly effective when it comes to reaching out to your target market. Never before was it so easy to precisely target an audience without...
L Is For Landmarks Digital

L Is For Landmarks Digital

L is for “Landmarks Digital” L is for Landmarks Digital. Founded by none other than Ron Szpatura back in 1988, Landmarks has, for over 32 years, provided local businesses with the best way to reach their target market. From a print publication in hotel...
What is Search Engine Optimization?

What is Search Engine Optimization?

What Is Search Engine Optimization? Search engine optimization or SEO is the organic way to move your site up in search engine rankings. There are many moving parts to SEO such as selecting target keywords that you want a business to rank for, optimizing website pages...