What Is A/B Split Testing?

What Is A/B Split Testing?

What Is A/B Split Testing? When running any type of advertisement, it’s best to do split testing. This means you will have 2 similar ads that are all running at the same time to see which performs best. You can run the same image and switch up the copy or vice versa....
N Is For Native Advertising

N Is For Native Advertising

N is for “Native Advertising” N is for Native Advertising. Native advertising is a way to programmatically place content on a publisher’s (the page owner’s) website in a way that mirrors the native content already in place. If a page displays...
M Is for Mobile Device

M Is for Mobile Device

M is for “Mobile Device” M is for Mobile Device. 32 Million Impressions. 480 TRILLION pixels, at least. That’s the amount of mobile ad impressions delivered in the past 15 months by Landmarks Digital. That averages out to over 70,000 impressions PER...
L Is For Landmarks Digital

L Is For Landmarks Digital

L is for “Landmarks Digital” L is for Landmarks Digital. Founded by none other than Ron Szpatura back in 1988, Landmarks has, for over 32 years, provided local businesses with the best way to reach their target market. From a print publication in hotel...
K Is For Keywords

K Is For Keywords

K is for “Keywords” K is for Keywords. AdWords can be expensive. You’re paying for every click, regardless of intent. Pick a word or phrase that is competitive in your industry and you’ll not only be battling for placement, but paying a premium...
J Is For JavaScript

J Is For JavaScript

J is for “JavaScript” J is for Javascript. Like HTML, we’re getting into the nuts and bolts with this week’s definition. Javascript is used on the back end of web sites to run complex programs and create interactive objects not achievable with...