R is for Retargeting

R is for Retargeting

May 19, 2020

R is for “Retargeting” R is for Retargeting.   Retargeting is an essential element of programmatic display. Because display ads are inserted into natural website content, it usually takes a few impressions to create an action from the user, in this case a...
O is for Organic Search

O is for Organic Search

May 12, 2020

O is for “Organic Search” O is for Organic Search. Websites record several different types of inbound traffic when recorded each visit. There is referral (from another site or adserver), direct (typing the url directly into the address bar), and organic,...
N Is For Native Advertising

N Is For Native Advertising

May 5, 2020

N is for “Native Advertising” N is for Native Advertising. Native advertising is a way to programmatically place content on a publisher’s (the page owner’s) website in a way that mirrors the native content already in place. If a page displays...
M Is for Mobile Device

M Is for Mobile Device

Apr 28, 2020

M is for “Mobile Device” M is for Mobile Device. 32 Million Impressions. 480 TRILLION pixels, at least. That’s the amount of mobile ad impressions delivered in the past 15 months by Landmarks Digital. That averages out to over 70,000 impressions PER...