What Is The Purpose Of A Landing Page?
What Is The Purpose Of A Landing Page? In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search...
O is for Organic Search
O is for “Organic Search” O is for Organic Search. Websites record several different types of inbound traffic when recorded each visit. There is referral (from another site or adserver), direct (typing the url directly into the address bar), and organic,...
What Is A/B Split Testing?
What Is A/B Split Testing? When running any type of advertisement, it’s best to do split testing. This means you will have 2 similar ads that are all running at the same time to see which performs best. You can run the same image and switch up the copy or vice versa....