What Is Display Advertising?
What Is Display Advertising? Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. These ads are placed on...
R is for Retargeting
R is for “Retargeting” R is for Retargeting. Retargeting is an essential element of programmatic display. Because display ads are inserted into natural website content, it usually takes a few impressions to create an action from the user, in this case a...
What Is The Purpose Of A Landing Page?
What Is The Purpose Of A Landing Page? In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search...
O is for Organic Search
O is for “Organic Search” O is for Organic Search. Websites record several different types of inbound traffic when recorded each visit. There is referral (from another site or adserver), direct (typing the url directly into the address bar), and organic,...