C is for Conversions
C is for “Conversions” C is for Conversions. The holy grail. Bottom-line results or as close as technology can get to it. Conversions are most broadly defined as “trackable actions after the click.” Depending on the setup of the client’s...
U is for Unstructured Data
U is for “Unstructured Data” U is for Unstructured Data. Many platforms use structured, or segmented data, to target. This groups projected targets into segments or clusters of related fields of data. Unstructured data keeps these points separate, which...
E is for Event Targeting
E is for “Event Targeting” E is for Event Targeting. Event Targeting is a sub-tactic of GeoFencing in which we draw a temporary digital boundary around a venue or address to find location-based intent. We will typically pick up audience members during the...
F is for Frequency Cap
F is for “Frequency Cap” F is for Frequency Cap. Similar to Pacing, frequency capping is a way to control how many impressions a user will receive over a certain time frame. For example, a frequency cap of 4 impressions per 24 hours means that a single...