L Is For Landmarks Digital

L Is For Landmarks Digital

Apr 21, 2020

L is for “Landmarks Digital” L is for Landmarks Digital. Founded by none other than Ron Szpatura back in 1988, Landmarks has, for over 32 years, provided local businesses with the best way to reach their target market. From a print publication in hotel...
K Is For Keywords

K Is For Keywords

Apr 14, 2020

K is for “Keywords” K is for Keywords. AdWords can be expensive. You’re paying for every click, regardless of intent. Pick a word or phrase that is competitive in your industry and you’ll not only be battling for placement, but paying a premium...
J Is For JavaScript

J Is For JavaScript

Apr 7, 2020

J is for “JavaScript” J is for Javascript. Like HTML, we’re getting into the nuts and bolts with this week’s definition. Javascript is used on the back end of web sites to run complex programs and create interactive objects not achievable with...
C is for Conversions

C is for Conversions

Mar 24, 2020

C is for “Conversions” C is for Conversions. The holy grail. Bottom-line results or as close as technology can get to it. Conversions are most broadly defined as “trackable actions after the click.” Depending on the setup of the client’s...
U is for Unstructured Data

U is for Unstructured Data

Mar 19, 2020

U is for “Unstructured Data” U is for Unstructured Data. Many platforms use structured, or segmented data, to target. This groups projected targets into segments or clusters of related fields of data. Unstructured data keeps these points separate, which...