3 Ways to Improve Your Facebook Ads
3 Ways to Improve Your Facebook Ads How effective have your Facebook ads been? Effective Facebook ads leverage on a couple of important things How much you can spend. How well you can optimize your audience. The use of Facebook advertising during COVID-19 is up by...
Why You Need to Use Intent-Based Marketing During COVID-19
Why You Need to Use Intent-Based Marketing During COVID-19 Marketing your business right now might just be the way you’re going to save it. Why? Because, time is of the essence for so many businesses right now. In fact, many of our clients are experiencing many of...
What Is Display Advertising?
What Is Display Advertising? Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. These ads are placed on...
R is for Retargeting
R is for “Retargeting” R is for Retargeting. Retargeting is an essential element of programmatic display. Because display ads are inserted into natural website content, it usually takes a few impressions to create an action from the user, in this case a...
What Is The Purpose Of A Landing Page?
What Is The Purpose Of A Landing Page? In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search...
O is for Organic Search
O is for “Organic Search” O is for Organic Search. Websites record several different types of inbound traffic when recorded each visit. There is referral (from another site or adserver), direct (typing the url directly into the address bar), and organic,...
What Is A/B Split Testing?
What Is A/B Split Testing? When running any type of advertisement, it’s best to do split testing. This means you will have 2 similar ads that are all running at the same time to see which performs best. You can run the same image and switch up the copy or vice versa....
N Is For Native Advertising
N is for “Native Advertising” N is for Native Advertising. Native advertising is a way to programmatically place content on a publisher’s (the page owner’s) website in a way that mirrors the native content already in place. If a page displays...